Menicon Co., Ltd. is pushing ahead with market expansion in not only Europe and the U.S. but also Asia, as a mainstay of its key strategy, which is to grow markets while pursuing the company’s mission of disseminating accurate knowledge and techniques.
We are pleased to announce that an opening ceremony was held on April 10, 2018 to mark establishment of the Menicon Contact Lens Training Center at Yangon Eye Hospital. The center, a joint venture between the hospital and Menicon, will serve as a flagship facility for dissemination activities in the Republic of the Union of Myanmar (hereinafter "Myanmar").
Objectives of establishment of the Training Center
We are currently pursuing our market expansion strategy in Asia, including China, Singapore, Korea, Taiwan, and Hong Kong and we view Myanmar as one of the emerging important markets in the region, given the nation’s remarkable economic growth since democratization.
Like other Asian countries, Myanmar is facing the challenge of an increasing number of myopia sufferers. Unfortunately, the correct prescribing techniques for both orthokeratology lenses, which are internationally reported as being a means of preventing myopia progression, and general rigid gas permeable (RGP) lenses are not currently taught in Myanmar. Therefore, we will begin by applying through an agent to the Ministry of Health and Sports of Myanmar for marketing approval for various kinds of RGP lens, with the aim of obtaining the first marketing approval for formal RGP lenses for vision correction in that country. In addition to obtaining approval, we regard dissemination and establishment of the correct prescribing technique for RGP lenses as the backbone of our activities to achieve our aim of providing better visual acuity and disseminating safe lenses in Southeast Asia.
Menicon, the first developer of corneal contact lenses in Japan and a trailblazing leader in the industry for a number of years, is cooperating with the largest ophthalmologic facility in Myanmar, Yangon Eye Hospital, to design and develop a new educational curriculum for prescribing contact lenses and to boost prescribing know-how and skill levels among physicians with the aim of improving healthcare in Myanmar.
Overview of Training Center
The Training Center has been granted official approval for its establishment by Myanmar’s Minister of Public Health (Ministry of Health and Sports). The training provided by the center will be included in the curriculum for the medical specialist program.
Training Center Location: 3rd floor, Yangon Eye Hospital, Myanmar
Ribbon-cutting ceremony at an entrance to the Training Center following the opening ceremony
Second from left, Dr. Tin Win, Professor and Head of the Department of Ophthalmology; center, Dr. Thet Thet Sein, Medical Superintendent; second from right, Mr. Takeshita Menicon Senior General manager
Training Center tour and curriculum briefing
On that day, more than 50 physicians came in a constant stream after working hours to participate in the opening ceremony. A tour and curriculum briefing were subsequently conducted, with all the visiting physicians taking part.
NAGOYA, Japan – February 6, 2017 – Mr. Paul Rose, Dip Opt, B Sc., FCCLSNZ, inventor of the Rose K brand of contact lenses for irregular cornea, is to become a Companion of the New Zealand Order of Merit (CNZM), it was announced in early January. Rose’s appointment is in recognition of his contributions to the fields of ophthalmology and optometry. The award is one of the highest honors bestowed on individuals in New Zealand distinguished for their services and contributions.
Menicon Co. Ltd. Announced: Remco Engelhart has joined the company taking up the position of Business Development Director Europe.
He has over 25 year experience in contact lens industry.
Remco begins his new role effective January, 2017.
Toyota City, Japan, October 5, 2016-Toyota Motor Corporation (TMC) and contact lens manufacturer Menicon Co., Ltd. (Menicon) have jointly developed a new liquid livestock manure composting product that will join the resQ45 series of TMC-Menicon jointly developed manure composting systems, which debuted in 2006. The product, called the New-Tokubetsu-Kyuko Liquid (new special express liquid enzyme), will be sold by a TMC subsidiary, Toyota Roof Garden Co., Ltd., starting today. It will be distributed through Toyota Tsusho Corporation’s (Toyota Tsucho) livestock feed sales channels.
In Japan, where around 80 million*1 tons of livestock manure are generated annually, concerns about the adverse impact of manure on the environment, including its offensive odor, water pollution, and greenhouse-gas generation, have created widespread awareness for the need to find ways to properly process, and to effectively utilize manure. In January 2013, Toyota and Menicon launched a jointly developed powder livestock manure composting product called the New-Tokubetsu-Kyuko,*2 which had significantly shortened the composting period from around one month to around two weeks, while substantially reducing the generation of malodorous ammonia gas by between 50 and 90% (in the case of poultry waste). However, since the dispersion of powder composting agents is both a time- and labor-intensive process for large farms with major composting requirements, TMC and Menicon recognized the need to develop a liquid product that can be dispersed more easily by existing liquid dispensers.
Using these liquid dispensers, the newly developed New-Tokubetsu-Kyuko Liquid can be dispersed in a manner that is more reliable and uniform as compared to powder. This helps to improve dispersion efficiency, and helps to facilitate the creation of better quality compost. As a result, TMC and Menicon believe that this new product will help to reduce onerous work on livestock farms, while also providing positive environmental benefits at the same time. Furthermore, since a 100grams bottle of the new liquid product is able to substitute for an 8kg bag of powder, this development also helps to significantly reduce the space needed for storage.
June this year marked the tenth anniversary of the launch of the resQ45 series of manure composting systems, which were developed to help improve the livestock manure composting process. In addition to New-Tokubetsu-Kyuko Liquid, other main products in this series include the Buta resQ for pig manure and the Moo resQ for cows. Total sales of the resQ45 product lineup reached 200,000 bags in April, and annual sales are forecasted to hit 50,000 bags this year.
TMC, Menicon, and Toyota Tsusho intend to continue pursuing a wide range of technology-based environmentally friendly initiatives. The three companies are aiming to strengthen collaboration toward the goal of realizing a recycling-oriented society, while working to develop new environmental businesses and helping to improve farmlands.
*1 Quoted from the 2016 statistics from the Statistic Bureau of Japan’s Ministry of Agriculture, Forestry and Fisheries.
*2 A manure composting product combining an enzymatic agent that promotes the decomposition of dietary fibers in manure and thermophilic bacteria.